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Thompson Hine LLP, a full-service business law firm with approximately 400 lawyers in 8 offices, was ranked number 1 in the category “Most innovative North American law firms: New working models” by The Financial Times and was 1 of 7 firms shortlisted for The American Lawyer’s inaugural Legal Services Innovation Award. The firm has been recognized by the National Law Journal as a Legal Technology Trailblazer and featured by Bloomberg for its innovative service delivery models, which drive accuracy and predictability. The firm’s commitment to innovation is embodied in Thompson Hine SmartPaTHTM – a smarter way to work – predictable, efficient and aligned with client goals. For more information, please visit ThompsonHine.com and ThompsonHine.com/SmartPaTH.

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Thompson Hine partner Jesse L. Jenike-Godshalk's article, “Don’t Overlook Trademark Law When Considering Generative Artificial Intelligence,” was published in <em>WestLaw Today</em>.

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In this article, Jesse navigates the complexities of how AI can impact trademark rights and infringement, especially with the use of chatbots for brand development and customer interaction. It is a must-read for companies leveraging AI in branding to avoid legal pitfalls.

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Jesse L. Jenike-Godshalk

Artificial Intelligence

Intellectual Property

Don’t Overlook Trademark Law When Considering Generative Artificial Intelligence